Discover the ephemeral beauty of Japan’s cherry blossoms with a curated journey that captures the season’s magic at every turn. From ancient traditions on the Izu Peninsula to the urban elegance of Tokyo and the timeless charm of Kyoto, this is your chance to witness Japan in full bloom.

Act I

ActI

Early Blossoms on the Izu Peninsula

From January to February, the Izu Peninsula offers the first whispers of cherry blossoms against a backdrop of centuries-old Japanese culture. Make Asaba Ryokan in Shuzenji your first stop and experience a living testament to Japan’s heritage. This iconic ryokan was built in 1484, and it’s more than a stay—it’s a passage through time.

Timeless Traditions

  • In-Room Dining

    At Asaba Ryokan, dining is more than a meal—it’s a cherished tradition. Immerse yourself in the art of ryokan service, as seasonal dishes crafted with the freshest local ingredients are presented in the privacy of your room.

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  • Shuzenji hot springs

    Indulge in therapeutic baths surrounded by nature or relax in the cedar-scented indoor onsen.

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  • At the ryokan

    Relish the finest local produce, crafted into traditional delicacies, and a performance on the hotel’s very own Noh stage, where masters of Japanese performing arts come alive in seasonal performances.

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Act II

ActII

Urban Elegance in Tokyo

From March 24 to 31, Tokyo will burst into bloom with sakura-lined streets and parks. From the vibrant blossoms at Ueno Park to intimate artisan workshops, Tokyo during sakura season is a feast for the senses. And what better way to experience it than with the impeccable Bvlgari Hotel Tokyo, where sleek Italian design meets Japanese hospitality.

Crafted Discoveries

  • Cherry blossom tour

    Explore iconic sakura spots with a private guide, tailoring the itinerary to your passions.

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  • Meet artisans downtown

    Dive into Japanese craftsmanship, from kintsugi to woodblock printing, and create your own masterpiece.

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  • Fish market adventures

    Discover Tokyo’s famed fish markets, with options to witness tuna auctions or learn sushi-making from masters.

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Act III

ActIII

Timeless Kyoto

From March 27 to April 4, Kyoto will transform into a fairy tale during cherry blossom season. A true yang to the yin of Tokyo, Kyoto’s soul lies in its traditions, and the Shinmonzen offers an artistic haven in the heart of the city from which to experience it.

Sacred Origins

  • Curated tour

    Start with Zen meditation at Ryosoku-in Temple, enjoy a private tea ceremony, and experience the elegance of geiko and maiko culture.

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  • Art immersion

    Admire a curated collection featuring works by Louise Bourgeois, Damien Hirst, and Hiroshi Sugimoto—all within the hotel.

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  • Reiki origins

    Rejuvenate with Reiki treatments in the city where it all began.

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Also in Our Collection

The Peninsula Tokyo

The Peninsula Tokyo

A landmark hotel with views of the Imperial Palace Gardens.

Book a stay

Let the magic begin

Japan’s cherry blossoms await your arrival. Let us craft an extraordinary journey, one petal at a time.

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